CREAM keeps them lining up, expands

Family run and family owned, C.R.E.A.M. is home to the ice cream sandwich. Photo by Callie Chute.

Family run and family owned, C.R.E.A.M. is home to the ultimate ice cream sandwich. Photo by Callie Chute.

BERKELEY, Calif. — Jimmy and Gus Shamieh created C.R.E.A.M. (Cookies Rule Everything Around Me) two years ago,  a family business aiming for quality that people could afford. The ice cream sandwiches, which cost $2.50, are made fresh in the store daily, and offer a wide range of choices.

Cream is easy to find: a line of loyal customers snakes around the corner. “I’ve seen people wait in the rain with towels on their heads before. There’s never a shortage of people that want Cream,” said Cerys Morgan, an employee at the Berkeley store.

“Weekends are crazy [busy]. We close at 2 a.m. Thursday through Saturday, and I’ve had people come in up until closing. Sundays are probably the busiest days though because a lot of people are out with their families.”

There’s now a shop in Palo Alto and two more opening soon in Davis, Calif., as well as Walnut Creek, Calif.

“We’re all over Instagram, and people know about us all over. I’ll wear a T-shirt [with the brand on it] and people will come up to me and ask about Cream,” said Morgan.