BERKELEY, Calif. — It’s impossible to generalize Berkeley’s style because of its diversity. To describe the town as a haven for “hipsters” would stereotype the majority of the town. Mars Mercantile, the famous vintage thrift store in Berkeley, is at the extreme end of the fashion spectrum. Anastasia Roderigues, a Mars employee for two years, refers to herself as a “vintage girl,” a representation she sees fit for her store. When asked about “hipster”-style in Berkeley, she disproved the stereotype, noting “the term hipster doesn’t even mean anything anymore.”
According to Anthony Calisterio, fellow employee, the recent trend in their store is “Hawaiin shirts, flanels and high-waisted anything.” The employees both agree that the hipster-style is not a fad.
Olivia Matson, an American Apparel retailer, believes that style “varies a lot” due to its “proximity to the university.” When describing the merchandise that American Apparel sells, she said “basics, but the nicer versions.” Matson then goes on to say that she believes around 50% of the students at Berkeley embody the American Apparel style. Her fellow employee, Jessica Larez, has actually been inspired by the store and attributes much of her current style to her position as a retail worker.
Moving on to the widely popular T-Shirt Orgy/Bear-Basics store, employee Katy said that “Berkeley does not have a style.” This is because she believes that “Berkeley is very eclectic,” and has a broad range of style. Unlike Rodergiues, she thinks that the Berkeley trends are “everything from hipsters to the classic all they wear is Cal stuff.”
T-Shirt Orgy/Bear-Basics basement employee Joel Spears refers to his style as streetwear and was unable to classify Berkeley fashion because it “totally depends on the age group.” Although the style is complex, according to Spears one steroeype remains: “Young kids usually wear T-shirts, snapbacks, and s**t.” It would seem that this ambiguous descriptor of Berkeley’s style is probably the most appropriate.